Sommer K Walker
Weaponizing Want: The Architecture of Prestige
“Many of the executive women came up afterward to say it was one of the most luxurious and truly unique events they had ever attended. Sommer delivered what we call a ‘Magic Moment’ — something completely unexpected. Her ability to tie rare spirits, exclusivity, design history, and cultural insight into a single experience was unbelievable.”
— Sherry Vidal-Brown, Ph.D., Chief HR Officer, Invited Clubs
A Keynote for leaders who want to build brands that endure, not entertain
I teach leaders how prestige is built — through rarity, provenance, craftsmanship, cultural narrative, refinement, and trust.
This keynote decodes the architecture of desire and shows why the future of luxury belongs to those who practice restraint, not performance.
Audiences leave with a new grammar for influence, distinction, and long-term brand value.
Weaponizing Want: The Architecture of Prestige
“Many of the executive women came up afterward to say it was one of the most luxurious and truly unique events they had ever attended. Sommer delivered what we call a ‘Magic Moment’ — something completely unexpected. Her ability to tie rare spirits, exclusivity, design history, and cultural insight into a single experience was unbelievable.”
— Sherry Vidal-Brown, Ph.D., Chief HR Officer, Invited Clubs
Weaponizing Want: The Architecture of Prestige
I bring two decades of experience shaping ultra-premium spirit portfolios and designing rare experiences for high-net-worth audiences across the U.S., Europe, and Asia.
My work blends cultural literacy, scarcity strategy, and meticulous storytelling — translating heritage and ritual into unforgettable moments that move people.
Speaking Topics
- Weaponizing Want: The Six Pillars of Prestige
- Stewardship Over Spectacle: How Luxury Experiences Are Really Made
- Creating Magic Moments That Matter
- The Poverty of Experience in Hospitality
- How Rarity Converts to Revenue
Prestige is rarely advertised. It is performed through fluency, not volume.
As a Vice Échanson in the Chaîne des Rôtisseurs, I work inside a centuries-old prestige system where the real codes of luxury are neither marketed nor explained — they’re signaled. That lens shapes everything I write, teach, and build.
